About the Leadership Branding Institute
Empowering Leaders to Become Visible, Valued, and Known
The Leadership Branding Institute (LBI) was founded on a simple but powerful truth:
Leaders don’t always stall because they lack capability. They also stall because their leadership isn’t visible.
LBI exists to change that.
Through cutting-edge coaching programs, workshops, and proprietary tools grounded in the Presence + Proof model, LBI helps leaders build leadership brands that travel beyond the room. Our work empowers individuals across industries to increase their visibility, strengthen their credibility, and create leadership identities that drive influence, opportunity, and long-term success.
At LBI, leadership branding isn’t about image but about impact, access, and identity. We help leaders make their leadership known so they can shape the careers, cultures, and legacies they aspire to create.
At LBI, we believe that leadership isn’t a title but a visible, evolving identity that travels beyond the room and shapes how others experience your impact. Your leadership brand reflects who you are, what you stand for, and the value you want to be known for.
Whether you’re an emerging leader, seasoned executive, or corporate team, our tailored programs equip you to lead with clarity, confidence, and purpose; making your leadership seen, heard, and remembered.
Our Mission and Vision
Building Leaders Who Lead with Purpose and Authenticity
Our Mission
To equip leaders at every stage of their journey to claim a leadership identity rooted in authenticity, purpose, and strategic clarity. Through transformational coaching, evidence-driven tools, and the CLAIM Framework, we empower leaders to amplify their strengths, elevate their visibility, and create meaningful, measurable impact within their teams, organizations, and communities.
Our Vision
We envision a world where leadership branding is recognized as essential to professional excellence and long-term success. Our work bridges the gap between leadership potential and leadership presence—cultivating individuals who inspire trust, drive collaboration, and lead with clarity, confidence, and conviction.
By helping leaders align who they are with the legacy they seek to build, we aim to shape a future defined by authenticity, opportunity, and lasting impact.
Meet the Founder: Dr. Eric Boyd
The Visionary Behind Leadership Branding Institute
Dr. Eric Boyd is a globally recognized leadership coach, marketing scholar, and thought leader dedicated to helping individuals unlock their full potential through the power of leadership branding. With more than 30 years of experience, Dr. Boyd has guided leaders through career transitions, organizational challenges, and personal growth journeys with clarity, confidence, and authenticity.
Drawing on his academic expertise, industry insight, and coaching experience, Dr. Boyd developed the groundbreaking CLAIM Framework; a strategic process that blends research-based rigor with practical, actionable tools to help leaders build brands that drive influence, alignment, and lasting impact.
As co-founder of FairWays to Leadership®, a nonprofit committed to expanding leadership opportunities for underrepresented talent, Dr. Boyd is also deeply passionate about inclusion, access, and empowerment. His commitment to developing leaders from all backgrounds serves as the foundation for the Leadership Branding Institute’s transformative programs and coaching services.
Through his work, Dr. Boyd continues to inspire leaders to define who they are, stand confidently in their strengths, and create the legacy they aspire to leave behind.
Why Choose the Leadership Branding Institute?
Your Trusted Partner in Leadership Transformation
At LBI, we take a personalized, research-driven approach to leadership development. Here’s why leaders and organizations choose to work with us:
Proven Frameworks
Our proprietary CLAIM Framework provides a structured, evidence-informed process to help you define, align, and maximize your leadership brand. Designed for long-term success, it empowers leaders to elevate their presence, accelerate their impact, and lead with intention.
Real-World Expertise
Our programs are grounded in decades of research, hands-on leadership practice, and real-world application. We bring a rare blend of academic insight and executive experience to help leaders navigate complex challenges with confidence and clarity.
Tailored Solutions
From individualized one-on-one coaching to customized corporate workshops, we design every engagement around your unique goals and challenges. Our solutions adapt to the needs of leaders, teams, and organizations seeking clarity, alignment, and measurable results.
Measurable Results
We prioritize outcomes that create meaningful change, including stronger leadership capability, deeper alignment, and greater organizational impact. Every engagement is designed to deliver tangible, lasting results that move leaders and teams forward.
Contact Eric
For general inquiries, please send a note through the form.