About the Leadership Branding Institute
Empowering Leaders to Shape Their Impact and Legacy
The Leadership Branding Institute (LBI) is dedicated to transforming leaders into impactful, authentic, and future-focused individuals who align their personal values with professional goals. Through cutting-edge coaching programs, workshops, and proprietary tools like the CLAIM framework, LBI helps leaders across industries define their unique leadership brands and integrate them seamlessly into their daily lives.
At LBI, we believe that leadership is more than a title—it’s a dynamic, evolving identity that reflects who you are, what you stand for, and the impact you aspire to make. Whether you’re an emerging leader, seasoned executive, or corporate team, our tailored programs equip you to lead with clarity, confidence, and purpose.
Our Mission and Vision
Building Leaders Who Lead with Purpose and Authenticity
Our Mission
To empower leaders at every stage of their journey to claim their leadership identity, amplify their strengths, and drive meaningful change in their organizations and communities.
Our Vision
We envision a world where leadership branding is recognized as the cornerstone of professional success and personal fulfillment. Through our work, we aim to bridge the gap between leadership aspirations and actionable results, cultivating leaders who inspire trust, foster collaboration, and leave a lasting legacy.
Meet the Founder: Dr. Eric Boyd
The Visionary Behind Leadership Branding Institute
Dr. Eric Boyd, a globally recognized leadership coach, marketing scholar, and thought leader, founded LBI to help leaders unlock their potential through the power of branding. With over 30 years of experience, Dr. Boyd has guided leaders through career transitions, organizational challenges, and personal growth journeys. His groundbreaking CLAIM framework combines academic rigor with practical strategies to create leadership brands that drive impact and alignment.
As the co-founder of FairWays to Leadership®, a nonprofit focused on developing underrepresented leaders, Dr. Boyd brings a deep passion for fostering inclusion and empowerment. At LBI, his expertise serves as the foundation for our transformative programs and coaching services.
Why Choose the Leadership Branding Institute?
Your Trusted Partner in Leadership Transformation
At LBI, we take a personalized approach to leadership development.
Here’s why leaders and organizations choose us:
Proven Frameworks
Our proprietary CLAIM framework is designed to help you craft, align, and maximize your leadership brand for lasting success.
Real-World Expertise
Our programs are built on decades of research and hands-on leadership experience.
Tailored Solutions
From one-on-one coaching to corporate workshops, we customize our services to meet the unique needs of individuals and organizations.
Measurable Results
We focus on outcomes that matter—enhanced leadership capabilities, increased alignment, and stronger organizational impact.
Contact Eric
For general inquiries, please send a note through the form.