“Leadership branding is the solution when visibility, not capability, is holding back your leadership career.”
Dr. Eric Boyd
Founder, Leadership Branding Institute
ICF Certified Leadership Coach
“Dr. Eric Boyd helped me through a plethora of career roadblocks including finding and identifying my superpowers.”
——Leora Kahn , Sr. Marketing Manager
“Having Dr. Boyd help distill my leadership style and define the path forward has been helpful in determining what I want the next phase of my career to look like.”
——- KC Libman, Sr. Product Manager
Meet Dr. Eric Boyd:
Founder of the Leadership Branding Institute
Dr. Eric Boyd, PhD, is a leadership scholar, executive coach, and founder of the Leadership Branding Institute (LBI), which helps leaders address a common but misunderstood problem: leadership that is visible, but not influential in career advancement decisions.
Throughout his career, Dr. Boyd noticed a consistent pattern. Strong, capable leaders were stalling not because they lacked skill or effort, but because their leadership was appreciated without being valued in ways that shaped what came next. Traditional leadership and executive presence models assumed that visibility alone was enough. His research and experience suggested otherwise.
As a first-generation college graduate who gained early access to leadership rooms through golf, Dr. Boyd saw firsthand how opportunity is shaped by access, advocacy, and how leadership is understood, not just by talent. His work with FairWays to Leadership®, helping students from diverse backgrounds gain access to leadership pathways, further reinforced this insight.
At LBI, Dr. Boyd integrates this lived experience with decades of research to help leaders create a leadership brand built on two essential elements: executive presence in the room and executive proof beyond it. The CLAIM framework (Craft, Leverage, Articulate, Implement, Maximize, Scale) guides leaders and organizations in ensuring leadership is known, trusted, and influential across advancement decisions.
Dr. Boyd founded the Leadership Branding Institute with a clear mission: to help capable leaders ensure their leadership is appreciated, valued, and influential by the people who decide what comes next.
Why Choose Dr. Boyd and LBI?
Expertise in Leadership Visibility
With a PhD in Marketing and decades of research on branding, identity, and leadership evaluation, Dr. Boyd brings a rare combination of scholarship and real-world insight. His work focuses on a common but misunderstood problem: leaders whose leadership is visible, yet not influential in career advancement decisions. LBI helps leaders understand why strong performance alone often fails to translate into opportunity and gives them the tools to ensure their leadership is clearly appreciated and valued by decision-makers.
A Proven Approach to Creating Access
Leaders across industries use Dr. Boyd’s Leadership Branding approach to ensure their leadership influences how advancement decisions are made. LBI’s Presence + Proof model helps leaders show up effectively in the room and ensure their leadership impact travels beyond it. Rather than relying on visibility alone, this approach equips leaders to articulate their leadership in ways that build trust, advocacy, and confidence at higher levels of responsibility.
A Personal Story That Drives the Mission
Dr. Boyd’s commitment to leadership branding is rooted in lived experience. As a first-generation college graduate who gained early access to leadership rooms through golf, he saw firsthand how opportunity is shaped not just by talent, but by how leadership is understood and valued. His work with FairWays to Leadership®, helping students from diverse backgrounds access leadership pathways, further reinforced this insight. That experience drives LBI’s mission: to help capable leaders ensure their leadership is recognized in ways that create opportunity, advancement, and impact.
What Drives Dr. Boyd?
Dr. Boyd is driven by a simple but powerful belief: strong leaders do not always advance because they are the most capable. They advance because their leadership is understood, valued, and influential in the moments that matter.
Throughout his career, Dr. Boyd observed a consistent pattern. Highly capable leaders often stalled not due to a lack of talent or effort, but because their leadership visibility did not influence advancement decisions. For leaders without automatic access to the right rooms, networks, or advocates, opportunity depended too heavily on timing rather than merit.
As a first-generation college graduate who gained access to leadership spaces through unexpected pathways such as golf, Dr. Boyd experienced this gap firsthand. He knows what it feels like to be capable, committed, and contributing, yet not fully seen in ways that shape what comes next.
This lived experience fuels his work at the Leadership Branding Institute. Through research-backed leadership branding, Dr. Boyd helps leaders ensure their leadership is appreciated, trusted, and valued across their organization and beyond. His mission is to help leaders and organizations move past reliance on proximity and chance, and toward advancement decisions grounded in clarity, confidence, and influence
What Are Clients Saying About the Claim Your Leadership Coaching Series?
Craft Your Leadership Brand Statement
Tamara Welch – “During our coaching session, Dr. Eric Boyd demonstrated exceptional skill in helping me develop my leadership brand statement. Through thoughtful and probing questions, he guided me to explore my values and principles from new perspectives. His approach enabled me to uncover and articulate my authentic leadership abilities in ways I hadn't previously considered. His coaching proved invaluable in crafting a leadership brand that truly reflects who I am as a leader.”
Leverage Your Leadership Brand Stories
Jacqueline Cheff – “Eric's coaching approach centers on insightful, thoughtful questions that guide you in discovering the next steps for achieving career growth and fulfillment. He helps you identify your core goals and then works with you to shape a clear path toward accomplishing them. Thankful for the opportunity to be working with him!”
Articulate Your Leadership Brand Purpose
Alysia Jones – “Dr. Boyd challenged me to own the values that make up my leadership brand. I highly appreciated his calming-supportive approach to putting a commitment on paper. I have more role clarity and able to verbalize who I am as a leader more clearly.”
Implement Your Leadership Brand Strategy
Natalie Stewart – “Eric provided clarity for me as I've been dealing with a very confusing, chaotic career situation of balancing three jobs. He helped me simplify my thinking and identify my "North Star" goals that I can track tangible progress toward vs. feeling completely overwhelmed and lost.”
Maximize Your Leadership Brand
Enea Rrapokushi – “Thanks to Dr. Boyd’s coaching, I have a better understanding of what traits to emphasize in my leadership style, and what areas to sharpen. I highly recommend Dr. Boyd as a leadership coach.”
Two Essential Steps in Building a Leadership Brand that Fulfills Your Potential
Step 1: Define Your Leadership Identity
Your leadership identity is the foundation of your leadership brand. It begins with clarity about how you intend your leadership to be understood, valued, and relied upon by others.
This step focuses on defining the leader you want to be in the room and the impact your leadership must have beyond it. When your values, strengths, and intent are clearly articulated, your leadership becomes easier for others to recognize, describe, and advocate for.
Clarity removes ambiguity. It ensures that when opportunities arise, decision-makers understand not just what you do, but why your leadership matters.
Step 2: Activate Your Leadership Brand
A leadership brand becomes influential when presence and proof work together.
Presence is how your leadership shows up in the room. It includes how you communicate, how you listen, how you carry authority, and how others experience your leadership in real time.
Proof is how your leadership travels beyond the room. It includes your track record, stories of impact, reputation, and the evidence others rely on when you are not present to speak for yourself.
When presence and proof are intentionally aligned, your leadership is no longer dependent on proximity or timing. It becomes trusted, influential, and visible in the moments that shape advancement decisions.
How LBI Supports Your Leadership Brand
At the Leadership Branding Institute, we help leaders ensure their leadership is not only visible, but influential when advancement decisions are made.
Using research-driven frameworks and personalized coaching, we guide you through a clear process to clarify your leadership identity, strengthen your presence, and communicate the proof that allows your leadership to be:
screened in when opportunities are evaluated
understood and assessed objectively by decision-makers
recognized beyond the room where the work occurs
Our work helps you define, demonstrate, and scale a leadership brand that fits your life, reflects your true impact, and positions your leadership to be appreciated and valued at higher levels of responsibility.– Dr. Eric Boyd, Founder, Leadership Branding Institute
Offerings
Individual Coaching
Personalized coaching for high-performing leaders whose advancement is being limited by how their leadership is understood and valued.
Through one-on-one sessions, you clarify your leadership identity, strengthen your presence, and build the proof that allows your leadership to influence advancement decisions beyond the room. The result is a leadership brand that ensures your contributions are recognized, trusted, and advocated for when opportunities arise.
Group Workshops
Interactive, research-backed workshops designed to help leaders identify and correct common leadership branding mistakes that limit opportunity.
Participants learn how to clearly articulate their leadership, increase its influence across teams and levels, and ensure their impact travels beyond immediate relationships. Workshops support emerging leaders, newly promoted leaders, and experienced leaders navigating cross-functional or organizational visibility challenges.
Corporate Coaching & Workshops
Customized programs that help organizations improve how leadership potential is identified, supported, and advanced.
Through leadership branding, companies reduce subjectivity in promotion decisions, strengthen leadership pipelines, and help leaders at all levels ensure their leadership is consistently understood and valued. These programs create cultures where leadership influence extends beyond presence, supporting better succession planning, talent development, and advancement outcomes.
Clients Benefits
Individual Benefits
Influential Leadership Visibility
Ensure your leadership is recognized and valued across teams and levels, especially by those who influence advancement decisions.
Stronger Leadership Presence
Show up with clarity, confidence, and authority in the moments that shape how your leadership is perceived and trusted.
A Leadership Brand That Travels
Build proof of your leadership impact that carries into rooms where decisions are made, even when you are not present.
Upward Influence and Advocacy
Clarify and communicate your leadership narrative so others can confidently advocate for your contribution, readiness, and next role.
Team Benefits
Shared Leadership Language
Provide teams with a common framework for understanding and discussing leadership presence, proof, and influence, reducing ambiguity and misinterpretation.
Improved Cross-Functional Recognition
Ensure the team’s leadership value is understood and appreciated not only within the group, but across functions, levels, and decision-making forums
Aligned Leadership Narratives
Reduce mixed signals by helping team members articulate their leadership contributions in clear, consistent ways that reinforce collective value
Stronger Collaboration Through Clarity
Teams collaborate more effectively when individuals understand how their leadership contributes to shared goals, priorities, and outcomes
Organizational Benefits
A Clearer Leadership Pipeline
Identify and advance capable leaders whose impact was previously underrecognized due to uninfluential visibility. Leadership branding makes leadership potential easier to see, assess, and support
Reduced Subjectivity in Leadership Decisions
Move beyond impressions and proximity by grounding advancement decisions in clear, evidence-based leadership brands. This improves consistency, fairness, and confidence in promotion and succession outcomes.
Leadership That Scales Across the Enterprise
Enable leaders to influence outcomes beyond their immediate teams. Leadership branding ensures leadership impact travels across functions, levels, and business units rather than remaining siloed.
A Stronger Culture of Access and Opportunity
Create an environment where leadership visibility is intentional and influential, not accidental or dependent on proximity. This strengthens access, opportunity, and trust across the organization.