Empowering Leaders to Build
Authentic Leadership Brands
Dr. Eric Boyd
Founder, Leadership Realized
ACC-Certified Leadership Coach
“Dr. Eric Boyd helped me through a plethora of career roadblocks including finding and identifying my superpowers.”
——Leora Kahn , Sr. Marketing Manager
“Having Dr. Boyd help distill my leadership style and define the path forward has been helpful in determining what I want the next phase of my career to look like.”
——- KC Libman, Sr. Product Manager
Meet Dr. Eric Boyd:
Founder of the Leadership Branding Institute
Dr. Eric Boyd, PhD, is a renowned leadership expert and the visionary founder of the Leadership Branding Institute (LBI). Through his work as a professor, founder, and leader, Dr. Boyd has dedicated his career to helping leaders unlock their potential.
At LBI, Dr. Boyd combines research-backed strategies with hands-on coaching to empower leaders to build authentic and impactful leadership brands. His innovative CLAIM Framework—Craft, Link, Articulate, Integrate, Maximize—guides individuals and organizations to align their leadership roles with the outcomes they aspire to achieve.
Why Choose Dr. Boyd and LBI?
A Legacy of Excellence
With a PhD in Marketing and Leadership from the Darden School of Business and the University and over 30 years of experience, Dr. Boyd brings unparalleled expertise to leadership branding.
Proven Results
Hundreds of leaders have benefited from Dr. Boyd’s ability to guide them through moments of transition, redefinition, and growth, ensuring they emerge stronger and more focused.
A Personal Touch
Having successfully balanced his own professional pursuits with personal commitments, Dr. Boyd understands the importance of harmonizing leadership with life’s other roles.
What Drives Dr. Boyd?
Dr. Boyd’s mission is simple: empowering individuals to claim their leadership brand.
He believes that every leader has the potential to make a meaningful impact when they align their actions with their values and integrate their leadership role seamlessly into all areas of life.
What Are Clients Saying About the Claim Your Leadership Coaching Series?
Craft Your Leadership Brand
Tamara Welch – “During our coaching session, Dr. Eric Dent demonstrated exceptional skill in helping me develop my leadership brand statement. Through thoughtful and probing questions, he guided me to explore my values and principles from new perspectives. His approach enabled me to uncover and articulate my authentic leadership abilities in ways I hadn't previously considered. His coaching proved invaluable in crafting a leadership brand that truly reflects who I am as a leader.”
Link Your Leadership Brand
Jacqueline Cheff – “Eric's coaching approach centers on insightful, thoughtful questions that guide you in discovering the next steps for achieving career growth and fulfillment. He helps you identify your core goals and then works with you to shape a clear path toward accomplishing them. Thankful for the opportunity to be working with him!”
Articulate Your Leadership Brand
Alysia Jones – “Dr. Boyd challenged me to own the values that make up my leadership brand. I highly appreciated his calming-supportive approach to putting a commitment on paper. I have more role clarity and able to verbalize who I am as a leader more clearly.”
Integrate Your Leadership Brand
Natalie Stewart – “Eric provided clarity for me as I've been dealing with a very confusing, chaotic career situation of balancing three jobs. He helped me simplify my thinking and identify my "North Star" goals that I can track tangible progress toward vs. feeling completely overwhelmed and lost.”
Maximize Your Leadership Brand
Enea Rrapokushi – “Thanks to Dr. Boyd’s coaching, I have a better understanding of what traits to emphasize in my leadership style, and what areas to sharpen. I highly recommend Dr. Boyd as a leadership coach.”
Two Essential Steps in Building a Leadership Brand that Fulfills Your Potential
Step 1: Define Your Leadership Identity
Your leadership identity is the foundation of your brand. It starts with clarity—understanding the impact you want to make as a leader and aligning your leadership with the other roles and responsibilities in your life. By defining your leadership identity, you overcome the uncertainty that holds many leaders back, creating a clear vision for your path forward.
Step 2: Activate Your Leadership Brand
Your leadership brand comes to life through your actions and words. By crafting, articulating, and demonstrating your identity, you ensure that your leadership inspires confidence and creates meaningful impact. This alignment empowers you to lead with authenticity, driving success for yourself and those around you.
At the Leadership Branding Institute, we guide you through this transformative process using research-driven frameworks and personalized coaching. Together, we help you discover, define, and demonstrate a leadership brand that integrates seamlessly with your life and amplifies your impact.
– Dr. Eric Boyd, Founder, Leadership Branding Institute
Offerings
Individual Coaching
Personalized leadership brand coaching designed to help you discover, define, and activate your leadership brand. Tailored one-on-one sessions empower you to align your leadership with your values, amplify your impact, and confidently pursue your goals.
Group Workshops
Dynamic, interactive workshops tailored to guide small groups through the process of building and refining their leadership brands. Develop practical skills to articulate your leadership identity, integrate it with your roles, and position yourself for greater influence and fulfillment.
Corporate Coaching & Workshops
Customized programs designed for teams and organizations to foster alignment between leadership branding and organizational goals. Empower leaders within your company to integrate their leadership roles effectively and create sustainable, impactful results.
Clients Benefits
Individual Benefits
Elevated Leadership Presence
Strengthen your ability to lead with confidence and clarity.
Enhanced Self-Awareness
Understand and articulate your leadership brand and values.
Refined Communication Skills
Sharpen messaging for upward influence and personal alignment.
Broadened Perspective
Align your leadership with personal and professional roles for deeper fulfillment.
Team Benefits
Empowered Team Dynamics
Foster collaboration by integrating leadership brands across the team.
Stronger Team Culture
Build cohesion with a shared sense of purpose and vision.
Improved Communication
Ensure alignment and clarity in both individual and group messaging.
Focused Development
Inspire growth by aligning team strengths with organizational objectives.
Organizational Benefits
Aligned Leadership Frameworks
Unified vision by integrating individual leadership brands with corporate goals.
Improved Performance Metrics
Drive measurable results through aligned leadership initiatives.
Strengthened Organizational Culture
Build a values-driven environment that reflects leadership excellence.
Increased Accountability
Empower leaders to take ownership of outcomes with clarity and confidence.