Focused on helping clients grow and succeed as leaders by claiming their leadership brand.
Unleash Your Leadership Potential with the Leadership Branding Institute
What if your leadership brand was the key to achieving lasting impact and influence?
At the Leadership Branding Institute, Dr. Eric Boyd offers the Leadership Brand Coaching Program—a transformative, one-on-one experience that empowers leaders to define, refine, and amplify their unique leadership brand. Using his proprietary CLAIM Framework, this program helps you align your leadership identity with a strategic branding approach that drives results today while preparing you for future success.
Here’s what you’ll gain:
Clarity that Inspires
Define your leadership identity and learn how to communicate it effectively to leave a powerful, lasting impression.
Strategic Alignment
Discover how to position your leadership brand to align seamlessly with your career ambitions and organizational goals.
Integrated Leadership
Master actionable techniques to integrate your brand into daily decisions, ensuring consistency and authenticity.
Sustained Growth
Develop strategies to adapt and evolve your leadership brand as your career and influence expand.
Through the Leadership Branding Institute, this program equips you with the tools and insights to lead with confidence, inspire trust, and achieve your goals.
Are you ready to unlock the full potential of your leadership brand?
Join the Leadership Branding Institute and start your journey to becoming the empowered leader you aspire to be.
Our Journey to Leadership Branding Excellence
The Story Behind the Leadership Branding Institute
The Leadership Branding Institute was inspired by a simple yet profound realization: every leader has a unique story, an identity, and a legacy waiting to be defined. Dr. Eric Boyd’s fascination with personal branding began as a teenager collecting baseball cards, where each card told more than just stats—it told a story of identity and impact.
This passion grew into a 25+ year career as a marketing scholar, business leader, and leadership coach. Along the way, Dr. Boyd discovered that leadership branding is about more than making an impression; it’s about crafting a legacy. This realization became the foundation of the Leadership Branding Institute.
At the Institute, we help leaders like you define their unique value, amplify their strengths, and strategically position themselves for lasting impact. Our approach isn’t just about branding—it’s about creating authentic leadership identities that align with your goals and aspirations.
We invite you to join us on this journey of transformation. Together, let’s craft a leadership brand that reflects your authentic identity, drives your leadership success, and shapes the legacy you want to leave.
Welcome to the Leadership Branding Institute—your path to realizing the full potential of your leadership.
Leadership Brand Coaching Sessions
Session 1: Craft Your Leadership Brand
Objective: Define a clear and authentic leadership identity that reflects your unique strengths and values. Activities: Begin by diving deep into self-assessment to uncover the core traits that make you unique as a leader. Reflect on pivotal personal and professional experiences that have shaped your leadership journey. Through this process, you’ll create a leadership brand statement—a concise and powerful expression of your values, vision, and what you stand for as a leader. Outcomes: Gain clarity and confidence in articulating your leadership identity, setting the foundation for trust, influence, and impact.
Session 2: Link Your Leadership Brand
Objective: Strategically connect your leadership brand to networks, opportunities, and organizational goals. Activities: With your brand defined, you’ll focus on identifying key stakeholders whose support is critical to your success. Building on this, you’ll strengthen your professional network by connecting with individuals and organizations that align with your vision. As you link your brand to your organization’s mission and values, you’ll ensure your leadership approach drives alignment and amplifies your impact. Outcomes: Build meaningful connections that support your leadership goals and create alignment across your team or organization.
Session 3: Articulate Your Leadership Brand
Objective: Clearly communicate your leadership brand across platforms, audiences, and interactions. Activities: To articulate your brand effectively, you’ll develop a leadership narrative that highlights your unique strengths and vision. This narrative will guide your interactions, from team meetings to presentations and digital platforms. You’ll also refine your communication style to connect with diverse audiences, ensuring your message resonates and inspires action. Outcomes: Establish credibility and trust through consistent, authentic communication that inspires action and collaboration.
Session 4: Integrate Your Leadership Brand
Objective: Embed your leadership brand into daily behaviors, decision-making, and leadership roles in an authentic manner. Activities: Integration begins by aligning your actions and decisions with your leadership values, ensuring every choice reflects your brand. Through role modeling, you’ll demonstrate your principles in action, showing your team what your leadership stands for. Feedback will be an essential tool, helping you stay authentic and continuously improve your leadership impact. Outcomes: Create a seamless connection between who you are as a leader and how you lead, fostering trust and authenticity.
Session 5: Maximize Your Leadership Brand
Objective: Sustain and evolve your leadership brand to align with long-term goals and changing circumstances. Activities: Maximizing your leadership brand means consistently reviewing and refining it to reflect your evolving vision and aspirations. You’ll seek out new opportunities to expand your influence and find ways to adapt your brand to changing organizational or market contexts. By remaining flexible and forward-thinking, you’ll ensure your leadership stays relevant and impactful over time. Outcomes: Maintain a dynamic, future-focused leadership brand that evolves with you and reinforces your legacy.
How Does A Leadership Brand Help You Lead?
Build Credibility
A well-defined leadership brand establishes trust by showcasing your strengths, values, and vision, making others more confident in your ability to lead.
Enhances Clarity
It helps you articulate who you are as a leader, ensuring that your decisions and communication are aligned with your goals and organizational values.
Inspires Teams
Your leadership brand communicates a consistent message that motivates and aligns your team, fostering collaboration and commitment.
Creates Opportunities
A strong leadership brand makes you visible to key stakeholders and opens doors to opportunities that align with your skills and aspirations.
Improves Decision-Making
With a clear leadership brand, you have a framework to evaluate opportunities and challenges, ensuring your actions are aligned with your vision and values.
Builds Confidence
Your leadership brand serves as a steady foundation during challenges, helping you stay grounded and focused on long-term objectives.
Drives Professional Opportunities
It encourages self-reflection and intentional development, positioning you for continuous learning and career advancement.
Leaves a Legacy
A leadership brand helps you shape a long-term impact that goes beyond immediate results, creating a legacy that inspires and influences future generations.
Leadership Branding Institute
Mindfulness Concentration
Clients receive coaching and that aids the client in developing as a mindful leader. This approach focuses on integrating mindfulness practices with traditional coaching techniques to help leaders develop self-awareness, emotional intelligence, and resilience.
Developmental Focus
Clients identify their current strengths and new strengths that can enhance their success as a leader. This allows for developing the client into a more capable and leader who possesses the strengths required to successfully lead others.
Evidence-Based Approach
Clients receive coaching guided by evidence-based findings related to strengths-driven leadership. This ensures that clients receive best practice coaching proven to enhance important strengths and capabilities needed for leadership success.
Experience-Led Support
Clients benefit from Dr. Boyd’s lifetime of successful marketing and sales leadership in for-profit, non-profit and academic settings. This experience provides clients with examples that can help them visualize their own path to leadership success.