CLAIMS 3:3

The Leadership Branding Experience

A guided, gated experience to help leaders clarify, articulate, and activate their leadership brand with presence in the room and proof beyond it.

Built on leadership research, executive coaching practice, and real-world experience.

What is a leadership brand?

A leadership brand is the perception others have of you as a leader. It’s your presence in moments of leadership and the proof of your leadership you leave behind.

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Why do I need a leadership brand?

A leadership brand gives others a clear, consistent understanding of who you are as a leader and the value you bring. A strong leadership brand ensures your strengths are visible, your intentions are understood, and your contributions are recognized in the rooms where decisions are made.

“Dr. Eric Boyd helped me through a plethora of career roadblocks including finding and identifying my superpowers.”

— Leora Kahn, Sr. Marketing Manager

What is CLAIMS 3:3?

A six-part leadership branding experience designed to help leaders intentionally shape how their leadership is understood, experienced, and remembered.

Session 1. Craft Your Leadership Brand Discover your core leadership strengths, values, and the identity statement that captures who you are as a leader.
Session 2. Leverage Your Leadership Brand Stories Identify the experiences that illustrate your leadership in action and communicate your leadership.
Session 3. Articulate Your Leadership Brand Scope Clarify your leadership branding purpose, audiences, and the platforms you can use to reach them.
Session 4. Implement Your Leadership Brand Embed your brand into online and offline behaviors and decisions to create visibility for your leadership.
Session 5. Maximize Your Leadership Brand Strengthen the authenticity of your leadership brand so it stays aligned with who you are as a leader over time.
Session 6. Scale Your Leadership Brand Amplify your leadership brand by increasing its reach, resonance, and engagement among your audiences.

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Who is the CLAIMS 3:3 series for?

  • Emerging Leaders

    • Establish credibility early and differentiate yourself in competitive environments.

  • Mid-Career Professional

    • Avoid stagnation, break visibility ceilings, and position yourself for opportunities.

  • Senior Leader

    • Strengthen influence, shape organizational perception, and create a lasting legacy.

  • Underrepresented Talent

    • Ensure access, and sponsorship where talent is necessary but sufficient.

  • Organizations

    • Support leaders in representing the brand, inspiring teams, and performing consistently.

What “Gated” Means in the CLAIMS Experience

The first three sessions are provided as gated experiences in exchange for providing the Leadership Branding Institute with the opportunity to use your responses in an anonymized and aggregated format to identify broader patterns in leadership identity.

  • No individual responses are ever shared or attributed.

  • All data is stored and analyzed in an anonymized and aggregated format.

Example of what anonymized and aggregated insights look like based on client work in Session 1, focused on crafting your leadership brand:

No individual names.

No individual identifiers.

“Having Dr. Boyd help distill my leadership style and define the path forward has been helpful in determining what I want the next phase of my career to look like.”

— KC Libman, Sr. Product Manager

If you find value in the gated sessions and want deeper support, the final three CLAIMS sessions provide an advanced experience for implementing, maximizing, and amplifying your leadership brand.

These sessions are available as an advanced experience for $1500.

Continue the Journey (optional)

Get Started!

Click the button below to enroll in the gated CLAIMS sessions.

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Questions

If you have questions about the program, feel free to reach out.

Dr. Eric Boyd

Leadership Branding Institute

eric.boyd@leadershipbrandinginstitute.com